Archive
opinion
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Oct 24, 2024
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3 min read
B Corp: More Than Just A Label
What B Corp certification really means for brands like Patagonia and Allbirds
opinion
+1
Oct 17, 2024
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3 min read
How Iconic CPG Brands Win Hearts
How Lego, Dove, Yeti, and Crayola win consumer loyalty through consistent values
opinion
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Oct 10, 2024
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3 min read
Authenticity In Fashion
How Arc'teryx, Patagonia, Vans, and Levi's lead on authenticity in fashion
opinion
+1
Oct 3, 2024
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4 min read
Authenticity Sells
Why the word 'authentic' sells — and the brands using it most effectively
opinion
+1
Aug 23, 2024
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3 min read
Defining Authenticity, Time To Choose
What authenticity actually means — and why it matters now more than ever
opinion
+1
Aug 8, 2024
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3 min read
Olympics, Athlete & Brands Authenticity
How athletes and brands used the Paris Olympics to show — or fake — authenticity
