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Authenticity Report

One brand under the lens every Sunday. Plus the stories, ideas and cultural moments worth paying attention to, from brands and culture to the way people show up.

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authenticity 500

+1

Vans: Built by Culture. Still Off the Wall.

Nov 8, 2026

•

4 min read

Vans: Built by Culture. Still Off the Wall.

How skate culture, creative collaboration and community credibility are shaping Vans' next chapter.

authenticity 500

+2

Nike: Finding Its Way Back

Nov 1, 2026

•

4 min read

Nike: Finding Its Way Back

Still #4 in the Authenticity 500, the brand is trying to reconnect with the athletes who built it.

authenticity 500

+2

Ben & Jerry’s Is Fighting for Its Soul

Oct 18, 2026

•

4 min read

Ben & Jerry’s Is Fighting for Its Soul

A fight with its parent company tests whether a brand's values survive a change in ownership.

opinion

+1

Attention Isn't Proof

Sep 20, 2026

•

3 min read

Attention Isn't Proof

Three stories this week show that reach is easy to get and trust is getting harder to earn.

opinion

+1

5 Ways Brands Confuse Visibility With Authenticity

Sep 13, 2026

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4 min read

5 Ways Brands Confuse Visibility With Authenticity

Why more reach doesn't build trust, and what Red Bull, Trader Joe's and Harley-Davidson do instead.

opinion

+1

100 Issues. Here's What We've Learned.

Jul 26, 2026

•

5 min read

100 Issues. Here's What We've Learned.

From the first issue in 2022 to more than 60 brand spotlights, the lessons we've learned about earning trust.

opinion

+1

Credibility Is the New Influence

Jul 12, 2026

•

4 min read

Credibility Is the New Influence

Lessons from VidCon on why trust, not reach, is becoming the creator economy's real currency.

opinion

+1

The World Cup's Biggest Lesson Isn't Soccer

Jun 21, 2026

•

4 min read

The World Cup's Biggest Lesson Isn't Soccer

The world's biggest sporting event is showing us that authenticity, culture, and community remain the ultimate drivers of connection.

authenticity 500

+2

The 7 Traits of Authenticity

Jun 7, 2026

•

4 min read

The 7 Traits of Authenticity

The seven traits that consistently separate trusted people and brands from everyone else.

...

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