The Sunday issue is always free. Premium is for readers who want the data behind it — the Authenticity 500 Index, exclusive deep-dives, and tools you won’t find anywhere else.
All 500+ brands ranked — plus the raw community survey responses behind each score. See exactly why brands land where they do.
One brand, fully deconstructed. Longer than the Sunday issue, with Index data woven in. Strategy, values, stumbles, and what your brand can take from it.
Brand deconstruction PDFs, Top Takeaways reports, and research summaries — delivered directly to your inbox and available in your member library.
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Do I lose access to the archive if I don't upgrade?
No. The full archive is free for everyone. Premium adds the 500 Index data, monthly deep-dives, downloads, and the merch discount — not the archive.
What exactly is the Authenticity 500 Index?
It's our community-powered brand ranking — 500+ brands scored by real people answering the same three questions Mark has been asking for a decade. Premium members see all 500 rankings plus the raw response data behind each score, not just the top 5.
When does the monthly deep-dive come out?
First week of every month, direct to your inbox. Separate from the Sunday issue — an additional piece, not a replacement.
Can I cancel any time?
Yes. Cancel any time — you keep access until the end of your billing period. No friction, no questions.