Archive

Oakley’s Bold New Vision Unveiled

Oakley partners with Meta and Travis Scott to define performance in the AI era

brand spotlight

Jun 13, 2025

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7 min read

Nike x LEGO : Built for Play, Not Clout

Why the Nike x LEGO collab works — and what brands can learn from it

authenticity 500

May 20, 2025

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7 min read

Authenticity's Top Shoe Brands

The most authentic footwear brands ranked by the Authenticity 500 community

authenticity 500

Mar 23, 2025

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8 min read

Authenticity's Top 5 Brands

Patagonia, Ben & Jerry's, Vans, Nike, and In-N-Out — what makes them the best

brand spotlight

In-N-Out Burger : The Recipe for Authentic Success

Feb 2, 2025

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4 min read

In-N-Out Burger : The Recipe for Authentic Success

How In-N-Out Burger built a cult following by never compromising on quality

authenticity 500

Jan 19, 2025

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3 min read

Fastest Rising Brands on Authenticity 500

Which brands climbed the most in our annual Authenticity 500 rankings

authenticity 500

Jan 6, 2025

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2 min read

Authenticity 500 Brand Index 2024

The full 2024 Authenticity 500 rankings — voted by thousands of consumers

opinion

Dec 8, 2024

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3 min read

Purpose-Driven Brands Boost Holidays

How purpose-driven brands outperform during the holiday shopping season

opinion

Nov 29, 2024

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3 min read

The Problem with Black Friday

Why the best brands skip Black Friday — and what they do instead

opinion

Nov 22, 2024

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2 min read

The Benefits Of Being Authentic

Seven traits of authentic people — and how to build them in your own life

opinion

Exploring The Rise & Decline of Authenticity

Nov 8, 2024

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3 min read

Exploring The Rise & Decline of Authenticity

How the meaning of authenticity has evolved — and whether it has peaked

authenticity 500

Nov 1, 2024

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3 min read

Most Loved & Least Liked Brands

The brands Americans trust most — and the ones with the worst reputations

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Oakley’s Bold New Vision Unveiled

Nike x LEGO : Built for Play, Not Clout

Authenticity's Top Shoe Brands

Authenticity's Top 5 Brands

In-N-Out Burger : The Recipe for Authentic Success

Fastest Rising Brands on Authenticity 500

Authenticity 500 Brand Index 2024

Purpose-Driven Brands Boost Holidays

The Problem with Black Friday

The Benefits Of Being Authentic

Exploring The Rise & Decline of Authenticity

Most Loved & Least Liked Brands

Authenticity Report

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