Real, or a performance?
The weekly report on what makes brands feel real.
Every Sunday, we put brands under the authenticity lens, then share stories, ideas and cultural moments about how brands and people show up in the real world.
Sundays. One issue.
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SUBSCRIBE FOR FREE and get the Authenticity 500 Brand Index. See which brands people consider genuine, and why.
Read by CEOs, CMOs, founders, brand leaders and anyone anyone interested in what makes something feel real.
Brands We've Put Under the Lens
WHAT YOU GET EVERY SUNDAY
01
The brand deep-dive
One brand under the authenticity lens. Real, or a very polished performance of it? We take a closer look.
02
This week's curated reads
The most interesting stories from across culture — entertainment, fashion, tech, social media, and the way people show up.
03
The Authenticity 500 Index
Community-powered brand rankings built from a decade of surveys. Not ad spend. Not PR. Real people, real votes.
04
A voice, not a brand
Written by Mark — an observer, not an expert. Built on ten years of asking the same three questions to people and the brands they build.
WHY READERS STAY
600+
Active subscribers across
brands, agencies & individuals
10 yrs
Of research behind
every issue
600+
Brands ranked on the
Authenticity Index
“ Finally a newsletter that asks the real question — not just what a brand does, but whether they actually mean it.
Brand Strategist · Red Bull
“ I share this with my whole team. The deep-dives are the kind of analysis we’d pay a consultant for — and it shows up free on Sundays.
Director of Marketing · VF Corp
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